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About 25 Collective

25 Collective is a South African based jewelry brand, designing and curating pieces that combine classic elements with unique and edgy details. Founder, Z.S wanted to reach a youthful generation of stylish consumers - offering an accessible, fresh, wearable and exciting take on jewelry.

Z.S's obsession with fashion and flair for creating beautiful pieces was apparent even as a young child. Playing dress up in her grandmother's vintage dresses and costume jewelry, really sparked her imagination from an early age.

25 collective was launched during 2018 and aims at giving South African consumers a safe online experience with a world class, luxury feel and an international product offering.